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Marketing and sales

Rank per measurement area

Total score Governance and strategy Genetic resources and intellectual property management Research and development Seed production Marketing and sales Capacity building

This measurement area evaluates how companies make quality seeds of improved varieties available and affordable to smallholder farmers and promote their use. This includes offering tailored packaging and building trusted distribution networks, as well as providing demonstration activities that promote their use.

Ranking overview

32 companies

Total score out of 100 Governance and strategy out of 10 Genetic resources and intellectual property management out of 15 Research and development out of 20 Seed production out of 15 Marketing and sales out of 25 Capacity building out of 15
1 Bayer
Total score 63.8 /100
Governance and strategy 7.5 /10
Genetic resources and intellectual property management 10.0 /15
Research and development 10.8 /20
Seed production 8.4 /15
Marketing and sales 18.8 /25
Capacity building 8.3 /15
Governance and strategy 7.5 /10
Genetic resources and intellectual property management 10.0 /15
Research and development 10.8 /20
Seed production 8.4 /15
Marketing and sales 18.8 /25
Capacity building 8.3 /15
2 Advanta
Total score 55.0 /100
Governance and strategy 5.0 /10
Genetic resources and intellectual property management 9.4 /15
Research and development 10.0 /20
Seed production 0.0 /15
Marketing and sales 16.4 /25
Capacity building 14.3 /15
Governance and strategy 5.0 /10
Genetic resources and intellectual property management 9.4 /15
Research and development 10.0 /20
Seed production 0.0 /15
Marketing and sales 16.4 /25
Capacity building 14.3 /15
- East-West Seed
Total score 56.9 /100
Governance and strategy 8.3 /10
Genetic resources and intellectual property management 8.1 /15
Research and development 15.0 /20
Seed production 0.0 /15
Marketing and sales 16.4 /25
Capacity building 9.0 /15
Governance and strategy 8.3 /10
Genetic resources and intellectual property management 8.1 /15
Research and development 15.0 /20
Seed production 0.0 /15
Marketing and sales 16.4 /25
Capacity building 9.0 /15
- Novalliance Group
Total score 56.1 /100
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 3.8 /15
Research and development 15.0 /20
Seed production 10.3 /15
Marketing and sales 16.4 /25
Capacity building 9.0 /15
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 3.8 /15
Research and development 15.0 /20
Seed production 10.3 /15
Marketing and sales 16.4 /25
Capacity building 9.0 /15
5 Value Seeds
Total score 54.3 /100
Governance and strategy 5.8 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 10.0 /20
Seed production 6.6 /15
Marketing and sales 15.6 /25
Capacity building 15.0 /15
Governance and strategy 5.8 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 10.0 /20
Seed production 6.6 /15
Marketing and sales 15.6 /25
Capacity building 15.0 /15
6 Premier Seed
Total score 36.3 /100
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 9.2 /20
Seed production 7.5 /15
Marketing and sales 12.5 /25
Capacity building 3.0 /15
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 9.2 /20
Seed production 7.5 /15
Marketing and sales 12.5 /25
Capacity building 3.0 /15
7 NAFASO
Total score 27.6 /100
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 2.5 /20
Seed production 3.8 /15
Marketing and sales 11.7 /25
Capacity building 3.8 /15
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 2.5 /20
Seed production 3.8 /15
Marketing and sales 11.7 /25
Capacity building 3.8 /15
- Rijk Zwaan
Total score 47.8 /100
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 10.6 /15
Research and development 10.0 /20
Seed production 0.0 /15
Marketing and sales 11.7 /25
Capacity building 11.3 /15
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 10.6 /15
Research and development 10.0 /20
Seed production 0.0 /15
Marketing and sales 11.7 /25
Capacity building 11.3 /15
- Syngenta Group
Total score 42.1 /100
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 11.3 /15
Research and development 7.5 /20
Seed production 0.0 /15
Marketing and sales 11.7 /25
Capacity building 8.3 /15
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 11.3 /15
Research and development 7.5 /20
Seed production 0.0 /15
Marketing and sales 11.7 /25
Capacity building 8.3 /15
10 Sakata
Total score 23.3 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 3.3 /20
Seed production 0.0 /15
Marketing and sales 9.4 /25
Capacity building 7.5 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 3.3 /20
Seed production 0.0 /15
Marketing and sales 9.4 /25
Capacity building 7.5 /15
- Seed Co
Total score 47.8 /100
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 5.6 /15
Research and development 13.3 /20
Seed production 9.4 /15
Marketing and sales 9.4 /25
Capacity building 6.8 /15
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 5.6 /15
Research and development 13.3 /20
Seed production 9.4 /15
Marketing and sales 9.4 /25
Capacity building 6.8 /15
12 Corteva Agriscience
Total score 20.2 /100
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 1.9 /15
Research and development 3.3 /20
Seed production 0.0 /15
Marketing and sales 7.0 /25
Capacity building 3.8 /15
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 1.9 /15
Research and development 3.3 /20
Seed production 0.0 /15
Marketing and sales 7.0 /25
Capacity building 3.8 /15
- Limagrain
Total score 34.7 /100
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 6.9 /15
Research and development 10.0 /20
Seed production 3.8 /15
Marketing and sales 7.0 /25
Capacity building 3.8 /15
Governance and strategy 3.3 /10
Genetic resources and intellectual property management 6.9 /15
Research and development 10.0 /20
Seed production 3.8 /15
Marketing and sales 7.0 /25
Capacity building 3.8 /15
14 Da-Allgreen Seeds
Total score 20.1 /100
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 5.0 /20
Seed production 4.7 /15
Marketing and sales 6.3 /25
Capacity building 0.0 /15
Governance and strategy 1.7 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 5.0 /20
Seed production 4.7 /15
Marketing and sales 6.3 /25
Capacity building 0.0 /15
- M&B Seeds
Total score 28.2 /100
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 4.2 /20
Seed production 7.5 /15
Marketing and sales 6.3 /25
Capacity building 3.0 /15
Governance and strategy 4.2 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 4.2 /20
Seed production 7.5 /15
Marketing and sales 6.3 /25
Capacity building 3.0 /15
16 Takii
Total score 17.7 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 7.5 /20
Seed production 0.0 /15
Marketing and sales 5.5 /25
Capacity building 2.3 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 7.5 /20
Seed production 0.0 /15
Marketing and sales 5.5 /25
Capacity building 2.3 /15
17 FAGRI
Total score 16.4 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 3.3 /20
Seed production 5.6 /15
Marketing and sales 4.7 /25
Capacity building 1.5 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 1.3 /15
Research and development 3.3 /20
Seed production 5.6 /15
Marketing and sales 4.7 /25
Capacity building 1.5 /15
18 Antika Company
Total score 6.4 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 3.9 /25
Capacity building 0.8 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 3.9 /25
Capacity building 0.8 /15
- BILOHF
Total score 11.1 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 0.0 /20
Seed production 4.7 /15
Marketing and sales 3.9 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 0.0 /20
Seed production 4.7 /15
Marketing and sales 3.9 /25
Capacity building 0.0 /15
20 Enza Zaden
Total score 6.3 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 2.3 /25
Capacity building 0.0 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 3.1 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 2.3 /25
Capacity building 0.0 /15
21 BASF
Total score 6.8 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 4.4 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 4.4 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
- Bejo
Total score 13.3 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 6.3 /15
Research and development 1.7 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 3.0 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 6.3 /15
Research and development 1.7 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 3.0 /15
- Faso Kaba
Total score 2.5 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
- KWS
Total score 4.9 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 2.5 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 1.6 /25
Capacity building 0.0 /15
25 Agriplus Mali
Total score 4.2 /100
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 1.7 /20
Seed production 0.9 /15
Marketing and sales 0.8 /25
Capacity building 0.0 /15
Governance and strategy 0.8 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 1.7 /20
Seed production 0.9 /15
Marketing and sales 0.8 /25
Capacity building 0.0 /15
- ICS
Total score 4.9 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 4.2 /20
Seed production 0.0 /15
Marketing and sales 0.8 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 4.2 /20
Seed production 0.0 /15
Marketing and sales 0.8 /25
Capacity building 0.0 /15
27 Ferme Semencière AINOMA
Total score 0.0 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
- GAWAL
Total score 0.0 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
- Heritage Seeds
Total score 0.0 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
- Maslaha Seeds
Total score 0.9 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.9 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
- SEDAB
Total score 0.0 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
- SOPROSA
Total score 0.0 /100
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15
Governance and strategy 0.0 /10
Genetic resources and intellectual property management 0.0 /15
Research and development 0.0 /20
Seed production 0.0 /15
Marketing and sales 0.0 /25
Capacity building 0.0 /15